Based in London, your ultimate destination for exquisite jewellery that reflects the essence of elegance and style. We are committed to bringing you a captivating collection of pieces that speak to your unique sense of beauty and adornment.

From Vision to Reality:

Our journey began with a deep passion for the artistry and craftmanship behind jewellery-making. our focus has been on delivering the best quality and most enchanting designs to our customers. Each piece is thoughtfully crafted to reflect our commitment to excellence and our love for intricate details.

Craftsmanship Excellence:

We believe that every piece of jewellery is an artistic expression, and that is why we proritise quality and craftsmanship above all else. Our team of skilled British artisans bring their expertise to every step of the production process.

Exceeding Expectations Every Day:

Customer satisfaction is the heart of our business philosophy. We take great pride in providing a seamless and delightful shopping experience for you. Our dedicated customer support team is always at your service.

Farah's journey began in the world of finance where she graduated in finance and banking from Northumbria University, but her heart always drew her to the realm of creativity. She sought to explore her passion for design and found her calling in the enchanting world of jewellery.

After obtaining her qualifications in jewellery design and manufacturing, she decided to hone her craft in the vibrant jewellery scene of Hong Kong. She returned to the UK in 2021 and founded Jooelri with a mission to empower women through timeless and unique pieces, jewellery that not only looked stunning but also made women feel valued and confident.

Inspired by her personal belief in female empowerment, she set out to create pieces that combined timeless elegance with a personalised touch.

Authenticity

We commit to delivering genuine, high quality materials and transparent practices in everything we create.

Celebrating Individuality

we believe every customer is unique, and our jewellery is designed to highlight and celebrate their personal expression and uniqueness.

Empathy

From understanding your needs to protecting the environment and embracing sustainability- because you matter.

Our jewellery packaging champions sustainability and is crafted with utmost care, both biodegradable and recyclable, ensuring it leaves minimal ecological footprint.