MEET JOOELRI
Born in London with a love for bling and a passion for pieces that actually last, Jooelri London is a celebration of elegance and lasting luxury. We create pieces to last a lifetime, designed to accompany you through every journey and adventure. Each piece is thoughtfully crafted to exceed expectations, both in quality and in service- because you deserve nothing less than exceptional.
OUR FOUNDER
Farah's journey began in the world of finance where she graduated in finance and banking from Northumbria University, but her heart always drew her to the realm of creativity. She sought to explore her passion for design and found her calling in the enchanting world of jewellery.
After obtaining her qualifications in jewellery design and manufacturing, she decided to hone her craft in the vibrant jewellery scene of Hong Kong. She returned to the UK in 2021 and founded Jooelri London with a mission to empower women through enduring and unique pieces, jewellery that not only looked stunning but also made women feel valued and confident.
Inspired by her personal belief in female empowerment, she set out to create pieces that combined everlasting finesse with a personalised touch.
OUR VALUES
Purposeful Craftsmanship
Every piece is made with intention-ethically sourced, sustainably crafted, and never at the expense of people or the planet. That's why we offer a conscious alternative to solid gold- honoring its value as an investment, not as a fashion material that fuels environmental harm.
Transparency Over Trends
We're not here to chase what's next- we're here to be honest about what matters. From materials to pricing, we believe trust is the most timeless thing we can wear.
Authenticity
We design pieces that reflects who you are- not who the world expects you to be.